The Expedia Group: "The World's Travel Platform"
Expedia Group™ (“Expedia”) is an American company, with over 20 travel brands within its portfolio, over 200 websites and present in over 70 countries worldwide. They claim to be “travellers and technologists” and their aim of their products is to “facilitate connections between travellers and their (Expedia’s) partners”. [Fig.1 Expedia Group (2023) "Who We Are" available at www.expediagroup.com/home] The Launch of Expedia Expedia, which was first launched in 1996 as a division of Microsoft, created one of the first online travel websites. Its first product started life as a simple website, which gave the everyday consumer the opportunity to make their own travel arrangements online rather than using the services of a traditional travel agent. The name Expedia was created from a combination of the words “Exploration” and “Speed” and the logo started life as a cartoon image of a yellow plane “swooshing” across a blue globe, synonymous with travel. Over ...